A quick observation about Apple stores

Running around the world is always a fun activity, new people, new local customs and all around new stuff. To be honest, after a while there’s a bit too much new stuff and you just want your own bed back so you can hide under the covers where it’s warm and known.

It turns out that a lot of global brands play on this cards. While McDonalds is probably not the best idea for a place to eat, it’s still known experience and as such it feels a bit like home. That’s also a case with Wrigley‘s chewing gum, Gillette personal hygiene products and similar things.

I did notice this feeling yesterday with Apple also. While they’re just a computer store they have lots of free computers to check email on, nice couches and free wifi. While they don’t serve coffee they do kind of attract you if you’re lost and need a quick Internet fix. Maybe it’s just Apple Geek in me, but one of the first things I check is the location of Apple stores.

Anyway, it turns out to be a really handy thing in central London as you can just meet people there, suck their wifi juice and well .. buy their gadget. Giving you a bit of comfort every step of the way.