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Is Pepsi confused about its branding?

Take a look at this video that was recently sent to bloggers, together with a pack of old and new Pepsi cans. It shows the Pepsi logo/branding changing over time.

new pepsi logo
Image by mashroms via Flickr (new pepsi logo)

While I understand that it’s important for brands to update their image, typography and similar together with times, it still seems a bit often. Especially as they’re still selling colored sugar water and they’re just moving from one abstract image to another.

Maybe Pepsi and marketers in general, should do a better job at explaining why the making one abstract logo into another isn’t just some form of snake oil.


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4 responses to “Is Pepsi confused about its branding?

  1. Most companies I can think of do this fairly regularly, often with just small touches. So I don't think Pepsi is special when it comes to this.

    I'm neither designer nor brand specialist, so I can't judge on how they execute.

  2. I don't mind the new logo, i think it's nce. I don't like the new cans, they look waaaaay too bland. From the recent ones, i prefer the symbol collage cans, maybe they were local to SLovenia and Croatia, dunno, but i loved them. THey were busy, yet were quite bland considering the little detail from the distance.

  3. I don't mind the new logo, i think it's nce. I don't like the new cans, they look waaaaay too bland. From the recent ones, i prefer the symbol collage cans, maybe they were local to SLovenia and Croatia, dunno, but i loved them. THey were busy, yet were quite bland considering the little detail from the distance.

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