Social media advice to Seedcamp finalists

Winning Seedcamp top 20 is a great thing and even better press event, where all the Tech media will give you some spotlight and fractions of their traffic. It’s probably the biggest spike of visitors for next 3 months.

Image by Ross Mayfield via Flickr

Try to preperare for this event. Looking over list of 22 winners this year and tracking basic social media:

Only about half of companies had blogs (of that just a few actually had RSS tag on their homepage)
There were a few input forms for newsletters
I found a few Twitter accounts but I had to look hard
Most of the time it was not clear from a quick look what the company was about, or what piece of text to copy if I want to quickly blog about it

Reversing this list makes a simple TODO:

Get Blog
Get Twitter account (and use Twitter Search to track mentions of your brand)
Get a Newsletter input form (just gather mails for now, deal with confirmations and writing newsletter later)
Make it easy for people to quote and talk about your product

One extra item to consider is also getting a Get Satisfaction account, so you don’t have to deal with setting up your forum while early adopters can easily communicate with you.

Side note

I also went through all the startups on DemoFall and I’m looking at Techrunch50 as they’re reveiled and statistic there are even worse. Only about 20% of companies have blogs and I won’t even comment on their micro-blogging presence.

Image by Peter ÄŒuhalev via Flickr

Early adopters want news about you in micro-chuncks so providing easy ways to get it at their leisure. RSS feeds are great for that, together with Twitter account so people can address you without having to go through time expensive operation of figuring out your email and sending one.

Don’t worry, it’s just a beginning of a wild ride 🙂

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